ROLE

Main Designer

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DESCRIPTION

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UC Davis Picnic Day is a spring event that the university in Davis, California organizes for parents, students, and the community to come together and get to know life at UC Davis.

This is a lively event full of activities, music, and events for children. Currently, the look of this event is inconsistent from year to year. The vice is a bit institutional and doesn’t speak to the spring season. 

Since this is a university event in the city of Davis, I thought to design a logo that includes the water tower landmark that can be seen from the freeway. The words Picnic Day have a playful script typeface, and a light green oval to give a hint of spring season. To link the event to the University, I kept the yellow and blue UCD colors. All the events and materials used will have the same feel and look. The makeover is effective.